From ideation to listing. Co-founders to exit. Funding to mergers. The Startup Manual is the complete operating handbook Indian entrepreneurs keep on their desk through every stage of the journey.
This book fixes that — every stage of the journey, every decision that matters.
This isn't a book about why to start a company. It's a book about what to actually do: every decision, every document, every trap, from the first idea to the day you close, sell, or IPO.
Thirty days. Five parts. One founder's journey — mapped from the spark of an idea to the day the company grows past you.
This book is not for everyone. It is written, specifically, for the people about to make the decisions that most founders only understand in hindsight.
If you recognise yourself in any of these, this book was written for you.
From your first idea to your final exit — every decision, document, and pitfall in one place. Read it in month one, keep it for a decade.
ROC, MCA, GST, angel tax, ESOPs, term sheets — in the Indian legal and tax context. Not translated American advice that doesn't apply here.
Written by someone who has structured the co-founder agreements, cap tables, and term sheets you're about to sign — not a career author quoting other authors.
Each chapter ends with the specific mistakes founders make at that stage — the ones that quietly cost equity, months, or the entire company.
Not a founder biography. Not a motivational read. Every chapter ends with clear next steps you can act on immediately.
Keep it on your desk. Open it when you incorporate, when you raise, when you hire, when a compliance notice arrives, when it's time to exit.
One-time payment. All-inclusive. No hidden charges.
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Pre-launch paperback ₹449 (MRP ₹599 from 15 August). Kindle edition on Amazon from launch day.
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